Bay of Plenty

Publisher: Deane McIntyre


Phone: 0221 083 007



Online Edition

Welcome to the Coffee News Bay of Plenty information page. 

Hi Readers nice to meet digital you.

  • If you are looking for a location to pick up your free and fresh weekly copy of the Coffee News see the Google Map below. 
  • Don't forget if you are entering the 'Find the Coffee Guy' competition make sure you select the Bay of Plenty Edition drop-down option. Competition entry links are at the bottom of this is page. Best of luck, and don't forget to check your horoscopes to see if it is your turn to win :-). 
  • To follow the Coffee Guy exploring the Bay of Plenty (aka Bay of Awesome) and New Zealand's Coffee Culture via photojournaling Click Here.
  • To let others know why and what you love about Coffee News please write a Google review by Clicking Here (Coffee News BOP Google My Business page).  Ta for the review - you already know you are awesome. Oh and we really appreciate taking the time to share your views,  so to this end, I have created a wee 'surprise and delight' competition. I will randomly select a reviewer in the first week of each new season and they will WIN 'Old School/Cool School' Fan T-Shirt (we don't sell our Coffee News Family Branded T-Shirts - we prefer them as a 'money can't buy gift'). 
  • Not-For-Profit Community Organisations take advantage of our free forever advertising in the What's Happening section of Coffee News. Simply email me  35-40 words about your event/fundraising activity etc 3 weeks before your key date. We will do our very best to promote and create Bay Wide awareness of your initiative subject to a 'first up best-dressed basis policy' and space availability. 

Hello Small Business Owner and or Marketing/Sales Guru or New Business Visionary. 

  • If you have any Qs contact me anytime. I'm friendly and only bite cake and cookies :-).
  • Please check out our vast Hospitality Partner Distribution Network in the Google Map below. Click on the top left-hand corner of the map to see the mix of locations your potential customers might be eating, drinking, shopping, gardening, getting their car serviced, flying, boating or just relaxing/chatting after playing sport (clubs = Golf, Gym, Aquatic Centre, Fishing, RSA - darts + pool Arm Chair Sportfolk at Sports Bar).  Oh and you have an infinitely more chance of your brand being noticed in ONLY Coffee News ALLOWED locations McDonalds and Subway.
  • Deane (me) loves the Coffee News format and, of course, like any proud small business owner I 100 percent believe in the Coffee News brand. I know (based on regular market research) it is the very best value and high-reach targeted advertising platform in the Bay, across all major marketing formats - print, digital and social media. Don't fish where the fish are - Caught Where The Fish Are :-). 
  • Deane (myself) will be announcing a new Radio & TV Media partner soon, so you can run BigCo Campaigns On SmallCo budgets. In my previous life (BigCo Marketing Director blah blah), I found multichannel campaigns to work best for acquisition and sales growth. My goal is to deliver a simple compelling solution for SmallLocalCos in the Bay at the biggest marketing bang for your buck.  I'm a betting man and would back SmallCo to beat BigCo in any level playing field competition. 
  • Coffee News readers' macro demographics are in the Histats table at the bottom of the page. You will see a rolling snapshot of the digital edition pages read . On the Google map you may be interested to see how many readers searched for a location to pick up their weekly edition of Coffee News (we all like to try different Cafes/Food etc and the carefully selected Coffee News Cafes have fantastic friendly people, high-quality food and a good standard of coffee/tea on offer.
  • If you are a number nerd detailed cross-platform audience metrics i.e. those who have read or accessed Coffee Newspaper content via both print or online are available on request.
  • Deane (I = all three of us :-)) are passionate about being part of BNI Papamoa. It's a wonderful opportunity to learn from other trustworthy small business owner peers, and as importantly for me,  an opportunity to join other like-minded folks in giving back to the community we all play, life and work in via fundraising initiatives.
Why Advertise in Coffee News ?
1) It is exclusive ~ one advertiser by  Business Category ~ you effectively lock out your competition. 
2) It is proven to work ~   Coffee News owns the 'Wait Time Food & Eats Experience' in The Bay, NZ, and In The Known World.
> Coffee News can/will get people talking about your brand using our clever and fun creative platform format.  Oh. We love being creative, designing amazing ads and helping small businesses unlock and communicate their unique  market/business Superpower.
> Across NZ over 80% of businesses advertise for at least a year. In fact, we still have many advertisers from the very first NZ edition back in 2001 (yep 20 years ago!!!).  
> Worldwide 11 million copies are printed weekly a testament to the unique small business award-winning advertising model that works hard, 7 days a week, every week of the year. 
3) Coffee News is outstanding value for money measured from as $/Per 3Rs  ~  Engaged readers are typically from higher income brackets, and home and business owners. On average Bay locals eat/drink out 3.4 times a week (I think the .4 counts dogs / small humans going to cafes with dad/mum ;-)). 
Coffee News is local like you and we know what we know about our dynamic market. 
>  Reach  200+ Hospitality Partner Distribution Network of locations in virtually every suburb in the Tauranga District and the Western Bay of Plenty. Our Here, There and Everywhere reach is shown in the Google Map below.
Relevance  - Coffee News is a familiar trusted for 30 years brand famous for good news to amuse. 
The Market Size in the Bay (per 2018 census) is 126,826 private households (includes holiday homes) + 308,499 Humans + Average Age 40.32 years.
We are adding new locations every week (sorry in advance if the Google Map is always slightly out of date - admin is NOT Deane's Superpower). 
Travellers to/from The Bay of Awesome is sized at  = 200,000 ((kiwi wanderers as reported by Tauranga Airport (a key CN Distribution Partner). 
> By road holiday makers to the Mt/Papamoa/Waihi Beach and Camping Ground / Hot Sprints etc locations are estimated to double the population during Summer/long weekends (annualised view).
> Relationship  - Avid readers love the CN format,  finding the 'Coffee Guy' in advertiser ads, and appreciate advertisers' support which enables CN to be freely available each week. And in addition to all of the above, our 'Coffee News Good News To Amuse' format puts readers in a great mood and receptive to advertising messages and advertisers' brand enquiries in the digital and analog world :-).  
4) And Coffee News is Now Better with the addition of Digital and Social Channels ~ offline brand awareness prompts readers to look at local businesses online - to check out their story and authenticity.  Have a read of the digital edition at the bottom of this page (note full colour display ads).
Additionally, we can actively (and do for several current advertisers) support your business efforts on social media via the NZCoffeeCulture social media Instagram/Facebook subbrand.  
What Next? 
* There are a limited number of exclusive business categories available (we use the same business categorisation as BNI Global)
So...don't delay or you may miss out and be locked put by a competitor. And it's not just about your competition today.....
>  1,000 new business start-up in the Bay every year (source: Ministry of Business Innovation_. 
>  And this is accelerating - in the last 3 years in NZ, 2/3 working-age people reported they had started or were about to start a side gig business. Aucklanders in particular are the largest moves to the Bay, many with already successful businesses and see the Bay as a perfect place to establish a lucrative business expansion and reap the benefits of lifestyle (watch out Tradies every wave has a trough - so protect your patch now before they mow your grass for you!!). 

** Advertising packages are designed for every Small Business type.
I call them the 'Good+Better+Best options'.

GOOD $40 + gst per week - Print Display Ad
BETTER $50+ gst  per week  Print + Digital + Social (includes digital full colour display ad + social media support of your brand via @NZCoffeeCulture on Instagram and Facebook (social extends our audience print reach to a younger demographic who prefer to consume Coffee News digitally) 
BEST $100 + gst per week Above +++  Hot/Warm lead generation service. The engine driving this service is a set of cloud-based marketing tools powered by Google Business Suite, Mailchimp, Canva and Note this is service is subject to your promise to follow up the leads generated within 48 hours and maintain your digital presence to high quality). Contact me to frame and showcase several real-world big value-add  local+regional+national campaign examples.

*** Let's talk (or email me) and find out if your business category is available (or at least whether you can be put on to our reserves list if a space becomes available. 
Note it is free to reserve your business category - a handshake and smile is all that is required :-)). 

Don't be that dinosaur that was looking the other way when Moldavite (meteorite - my daughter Mia favourite gem) hit the Earth :-). 

Not convinced? Let's have a chat over coffee and cake. 
The agenda will be no agenda.  
I'll listen carefully to what you are trying to achieve re advertising in the context of your business and marketing goals. 
If I can't help, I'll do my best to point you in the right direction.